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The edtech industry is growing ‘significantly’ and the matter at hand is managing the interactions between students and educational institutions. It has become complicated for the education industry to keep up with this rise in enrolments with efficiency. The Indian EdTech industry was valued at US$750 million in 2020 and is expected to reach US$4 billion by 2025 at a CAGR of 39.77%. To keep up with this surge in enrolments and maintain quality engagement, institutions are turning to technology for support.

As a result of this shift and as more students opt for online platforms for admissions, both the student base and competition are increasing. To address this concern, CRM systems are introduced to simplify the processes and enhance engagement. Let’s discuss CRM for EdTech in detail!

Why Universities Need a CRM for EdTech

A Customer Relationship Management (CRM) system provides the structure and automation necessary for educational institutions in the present day scenario. It facilitates the centralisation of all leads and student data, enabling the admissions team to monitor each stage from enquiry to enrolment. This process helps institutions deliver the requested information to prospective students, reducing manual workload.

Today, students expect instant responses and easy access to information that involves personalised experiences. To achieve this, a CRM system becomes essential. It ensures no leads are left out and follow-ups are done on time.

Key Features of a CRM for Educational Institutions

A specialised CRM for universities typically includes:

• Lead Capture and Management
• Automated Communication
• Application Tracking
• Real-time Dashboards
• Integration with Campaign Tools

These features help in simplifying the process of handling student data, reducing duplication and making the communication personalised.

How CRM Helps Streamline Admissions

From first inquiry to final enrolment, admissions involve a few important steps. It’s easy to lose track without a proper system in place. A CRM for educational institutions helps you with the following:

• Automating follow-ups with reminders and email triggers.
• Allowing teams to assign tasks and track progress of applicants.
• Identifying bottlenecks in the application process.
• Customising admission workflows to fit different programmes or campuses.

Institutions using CRM have seen a notable increase in application completion rates because the system ensures no lead is left out.

Also Read: How Application Management Software Helps Streamline Lead Management

Rethinking the Role of CRM in EdTech

Over the past few years, the way universities and educational institutions connect with students has seen a major shift. Much of that change is being driven by CRM platforms. What was once seen as merely a tool for managing admissions is now supporting students with its profound efficiency.

Here’s a list of what it offers:

• More Personalised Student Experiences
• Data That Drives Better Planning
• Smoother System Connections
• Services for Mobile-first Generation
• Tighter Focus on Privacy and Trust

Choosing Headstart as Your EdTech CRM Partner

There are many CRMs available on the internet, but Headstart stands out because it’s built specifically for the education sector. In contrast to other CRMs, it understands every journey of a student is unique and matters from the first inquiry to enrolment.

Headstart’s CRM for EdTech is specifically designed for both traditional university setups and modern EdTech platforms, so that their educational needs are met efficiently. Here’s what it offers:

• Tailored for Universities & EdTech
• Centralised Student Profiles
• Faster Follow-ups
• Instant Set Up
• Scalable Plans

To Conclude

Managing the interactions with students often gets confusing and with the rise and shift in enrolments, universities need something stronger than spreadsheets to manage the bulk of emails.

That’s where a CRM built for education, such as Headstart CRM, helps. It keeps leads and the admissions team in sync, so they don’t have to chase every lead manually. Whether you are running a university or any EdTech platform, having a system that handles the behind-the-scenes work frees you to focus on people, not processes.

A good CRM for EdTech does that. And institutions using one today? They’re not just managing admissions better, they’re staying ready for what comes next.

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